I have been doing some research in to A/W 2012 trends for my marketing assignment - creating a shop to rival with Topshop. Topshop always have the latest trends so I know that our shop will have to stock key trends in order to compete with them.
Our store will be opening when the autumn season is approaching, hence why I have researched autumn/winter trends.
The images I have uploaded also handily link with another of my assignments - creating a trend board from street style pictures I have taken.
I love all the images used in the trend predicting boards, they are bursting with key colours that reflect the trend perfectly.
I will use these images for inspiration for my own trend board.
I have begun to research in to Spring/Summer 2013 trends for my Visual Merchandising assignment, in which we have to design a window display for high street retailer M&Co. This is a live project set by the ‘Design Foundry’ who will be coming in to assess our work in a few weeks.
WGSN have predicted three trends for SS13, this is the first - ‘Idiomatic’
This trend is influenced by African America, Hopi - a Native American tribe, and Ukranian wedding patterns which all consist of geometric patterns and warm colours.
The window I design for M&Co has to promote women’s, men’s and kid’s merchandise hence why I have researched into all three areas.
This is the second trend predicted by WGSN for Spring/Summer 2013 - ’Story of Now’
This trend is influenced by technology, architecture etc.. all things 'now' basically, as the name suggests. The colour influences are more industrial in this trend steering more towards duller tones.
The window I design for M&Co has to promote women’s, men’s and kid’s merchandise, hence why I have researched into all three areas again.
This is the third trend predicted by WGSN for Spring/Summer 2013 - ‘Wonderlab’
This trend is influenced by science, the body, nature and cells. The colours are bright and link to the natural beauty and form of living things.
The window I design for M&Co has to promote women’s, men’s and kid’s merchandise hence why I have researched into all three areas once again.
These three trends will be the basis to my window display designs.
I am now going to research in to current visual merchandising displays for vital information on how successful retailers present their window displays… Look out for future posts on this research!